Pre-press solutions specialist Heaford has appointed Think B2B Marketing as its strategic global marketing partner.

Established in 1982 in Manchester, UK, Heaford has established itself as the worldwide leader in high-quality platemounting and proofing systems for the flexographic and gravure printing industries.

Heaford’s equipment is recognised for being hardworking and robust, with countless installations around the world over the last 40+ years. At the same time, systems such as the Serviço Fiscal Federal e Montagem Modular flexo plate mounters are renowned for being operator-friendly and contributing to efficient and effective pressrooms that are manufacturing the highest-quality labels, flexible packaging and corrugated. Proofing systems for flexo and gravure printing allow converters along with other specialist industries, to ensure optimum press performance and quality offline.

Heaford’s customers are supported by a global team and a network of strategically located partners and agents around the world.

Think B2B Marketing was founded by print and packaging industry stalwart Jo Stephenson in 2014, following an extensive in career product management, R&D, and marketing roles at some of the packaging industry’s most prominent names. Today, the agency employs c27 dedicated staff who combine deep print industry insights and enhanced marketing expertise that delivers a potent mix of experience and skills for the company’s partners.

Think B2B Marketing is dedicated to serving print and packaging businesses with impactful strategies and informative marketing and communications that improve performance, deliver results, and drive meaningful engagement in an increasingly AI-dominated landscape. Around 75% of the agency’s c45 customers are active in print and packaging, with the rest coming from the life sciences and other technology-related industries.

Jo (pictured, right) said: “We are delighted to be supporting Heaford with its marketing and communications, as the business looks forward to an exciting period of action and growth that will reinforce its position as the go-to partner of printers for essential pre-press tools and processes.

“Leveraging the capabilities of our dedicated team of industry and marketing experts, Heaford is poised to scale new heights and fully deliver on its promise as a centre of excellence for pre-press efficiency.”

Think B2B Marketing is coordinating all global marketing and communication activities for Heaford.

David Muncaster (pictured, left), Managing Director at Heaford, said: “After more than 40 years of successfully serving the labels, flexible packaging and corrugated industry with our leading pre-press solutions, we are delighted to be working with Think B2B Marketing as our strategic agency, who will help take our business to the next level.

“We know printers around the world are crying out for solutions to help them overcome the different challenges they face today. Many of these challenges can be addressed directly through better pre-press processes. We look forward to taking this message deeper into the market with the help of Think B2B Marketing.”