Published on July 29, 2025
Following recent business trips, our colleague Paul Orr shared valuable insights from two key regions: Saudi Arabia and Southeast Asia. Both markets present exciting opportunities for Heaford, our agents, and our customers as they focus on quality, efficiency, and growth.
Saudi Arabia: Vision 2030 Driving Manufacturing Investment
Saudi Arabia’s Vision 2030 is transforming the country’s industrial landscape, with major investment in local manufacturing as the nation diversifies its economy. Paul Orr recently travelled over 15,000 miles over 19 days to support and build relationships with customers and our agents in Saudi Arabia. His trip started with 3 days at the Saudi Print show — his first time at this event — where he was impressed by the quality of conversations and the level of interest in Heaford products.
A key takeaway was how well Heaford machines meet local market needs: whether for new or established businesses, and regardless of staff skill levels, Heaford machines are quick, easy to use, and highly accurate — ideal for driving productivity and quality in this growing sector.
Southeast Asia: A Region Full of Opportunity
In Malaysia and Indonesia, despite a challenging and uncertain climate, demand for Heaford machines remains strong. Gravure continues to be popular, and there’s clear momentum building for our flexo mounting equipment , as flexo print gains ground across the region.
Customers are also increasingly focused on more sustainable printing processes, with flexo representing an emerging and promising market.
Our agent Gunadarma Santika is working closely with customers to help them make this transition, supported by Heaford’s trusted technology and expertise.
Looking Ahead: Next Stops China and Japan
Paul will continue his travels later this year, visiting customers and agents in China and Japan. His trip will culminate at Labelexpo Shanghai, where Heaford will exhibit alongside our agent Arisen. We’re excited to showcase the world’s fastest mounter — the Heaford FTS — live on the stand.
We’ll bring you more from Paul following this trip.